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Instagram to roll out new Affiliate and Shop Feature for Content Creators

Instagram new features

Key Specifications

  • Instagram will roll out new features that help influencers to make money.
  • Influencers need to share the product with their followers to earn commission from the brands.
  • Instagram will tests these affiliate tools in the coming months.

On Tuesday, Instagram announced that they are working on some features that let the influencers make money through their platform.

Certainly, the new tools are added to woo those influencers who have been complaining for several months about the platform and policies they say are hurting their businesses.

Facebook Chief Executive Mark Zuckerberg said that the company is working on new features on Instagram that help content creators to make money by recommending the products.

For this, the creators need to recommend the products by sharing them with followers and earn commissions for sales their posts drive.

Mark Zuckerberg also said that it will create a marketplace to help connect brands with content creators. Instagram will start testing these affiliate tools in the upcoming months.

Facebook said in the blog post:

“Today we’re announcing new ways to help creators make a living as they build their personal brands across our platforms. Creators have always used Instagram to share products they love. and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they work with or use Shops if they have their own product line. We want to give more creators access to our shopping tools. and allow them to get rewarded for the purchases they drive”

Moreover, Facebook is going to launch new Star Challenges. Creators have a chance to earn many rewards by using Star Challenges. Whenever any influencer reaches a certain milestone, the creator will make money from Facebook in the form of free stars.

These milestones will be like broadcasting a certain number of hours or earning a set number of stars within the time frame.

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