- YouTube bans Masthead advertisements for alcohol, gambling, politics, or prescription drug terms.
- This move was taken to retire full-day Masthead reservations.
- Facebook paused political advertisements after the November 3 election
According to a report by Axios, The world’s biggest video-sharing platform YouTube will no longer show ads related to certain subjects in his masthead ad slot. These subjects include alcohol, gambling, politics, or “prescription drug terms”.
YouTube’s “masthead” ads appear at the top of YouTube. This is the first thing that the users see when it opens YouTube. It has also retired its full-day reservations.
Google Spokesperson said in an emailed statement:
“We regularly review our advertising requirements to ensure they balance the needs of both advertisers and users,”
“We believe this update will build on changes we made last year to the masthead reservation process and will lead to a better experience for users,” they added
This decision would really help YouTube to avoid Political controversies. As no one can forget the controversy that arose when then-President Donald Trump purchased the slot for three days during the 2020 election.
Google paused political ads altogether around the 2020 US elections and again ahead of President Joe Biden’s inauguration in January this year, citing its policy over sensitive events.
Here is the complete detail of what is no longer allowed in ads on YouTube masthead, per Google’s customer service site:
- Gambling: Any gambling-related content, including offline gambling, online gambling, online non-casino games, and social casino games are ban from Monday
- Alcohol: Assets that depict or reference alcohol-related content, including ads selling alcohol as well as branding or informational ads focusing on alcoholic beverages
- Prescription drug terms: Assets that depict or reference prescription drug terms
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